Exclusive Home Service Leads, Ranked Before You Pay.
We build and rank local websites for your trade, then lease you the incoming calls — exclusive territory, no shared leads, no Angi.
We Own the Website.
You Own the Territory.
Yardstake is a rank-and-rent lead business. We build hyper-local websites targeting real search terms — "roofing companies in [City]," "plumber near [Neighborhood]" — then rank them to the top of Google.
Once the calls and form fills start coming in, we lease those leads exclusively to one contractor per market. You get real customers searching for exactly your service. We keep the site.
No shared prospects. No bidding wars against four other plumbers. One territory, one contractor, period.
The Yardstake Model
We Build
Hyper-local sites targeting real buyer keywords in your trade and city.
We Rank
SEO, citations, and content push the site to page one of Google — before you pay a cent.
You Lease
Flat monthly fee. Every call and form fill forwarded to you — exclusively.
Territory locked per niche per city. First contractor in wins.
Angi Sells Your Lead
To Five Competitors.
Shared-lead platforms are designed to keep you buying, not to help you win jobs. Here is what you are actually paying for.
Sold to 5 Contractors
The same homeowner inquiry goes to you and four competitors. Everyone scrambles to call first. Most jobs go to whoever answers fastest — not who does the best work.
You Pay Regardless
Get charged for leads that are already shopping ten other companies. Bad fit. No-shows. People fishing for prices they never intend to accept. You eat the cost either way.
Prices Keep Rising
Per-lead costs climb every year while close rates stay flat. The platform wins either way. You are on a treadmill — spending more to stand still.
Low-Intent Shoppers
Marketplace leads often come from people clicking "get quotes" with no urgency. Organic Google searchers are already in buying mode — they want a contractor, not a comparison list.
No Market Ownership
With shared leads you never build a competitive advantage. A competitor with deeper pockets simply buys more volume. There is no territory to protect, no moat to defend.
The Yardstake Fix
Exclusive organic leads. One contractor per territory. Flat monthly lease — no per-lead billing. Customers already searching Google call you first, and only you.
Shared Lead Platforms
- Same lead sold to 3–5 contractors
- Pay per lead — even bad ones
- No territory protection
- Rising costs, unpredictable budget
Yardstake
- Every lead goes to you alone
- Flat monthly lease — predictable
- Territory-locked — no one else can buy in
- Organic Google leads — high intent
Build. Rank. Lease.
Three Steps, One Result.
We do the SEO work. You take the calls. The model is simple because it has to be — you run a trade business, not a marketing agency.
We Build the Digital Property
We research the highest-value local search terms in your trade — "emergency plumber Austin TX," "roof replacement [City]" — and build a dedicated site optimized to rank for those terms. No template fluff. Built to convert.
We Rank It to Page One
We invest in SEO, citations, Google Business optimization, and content to push the site to the top of organic search. You pay nothing during this phase — we carry the risk and the investment.
You Lease the Leads — Exclusively
Once the site ranks and leads flow, we offer you the territory. Flat monthly lease. All calls and form fills forward to you — no one else. One niche, one city, one contractor. That is the deal.
Each Square is One Market. One Winner.
Built Like a Trade
Business, Not a
Marketing Agency.
We understand the trade world. You want results, not jargon. You want calls, not click reports. Here is what we stand behind.
"We build sites for the trades that rank organically — the same way customers find any trusted local business."
Territory First, Always
We lease one territory to one contractor, no exceptions. The moment you sign, your niche and city are off the board for everyone else.
We Carry the Ranking Risk
You do not pay until the site produces leads. We invest in SEO, content, and citations. If the site does not rank, we do not get paid — that is how aligned our incentives are.
Calls, Not Dashboards
We forward real phone calls and form submissions directly to you. No portal to log into, no impressions to decode. You know the model is working when your phone rings.
Flat Rate, No Surprises
One predictable monthly fee. No per-lead billing, no overage charges, no "premium lead" upsells. Budget like it is any other fixed business expense.
Stake Your Claim.
Own the Leads.
There is one slot per niche per city. When it is gone, it is gone. Tell us your trade and market — we will confirm availability and show you which keywords we are targeting.
No spam. We will confirm your territory and follow up within one business day.
Available for these trades